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Wine Enthusiast Magazine, which is the world's largest periodical devoted exclusively to wine and spirits, has named Monterey County, California as one of the top 10 wine travel destinations in the world. This premier wine-producing region is one of three destinations in North America that was chosen by the magazine's editors.
"It's a nice stepping stone in the brand path we are laying," said Rob O'Keefe, who is a member of the Monterey County Convention and Visitors Bureau's marketing and partnership department.
The magazine recognized Monterey County for several reasons, including its beautiful scenery around Big Sur, the 17-Mile Drive and the Pebble Beach golf courses. Additionally, they cite the "glamorous resorts that dot the county, featuring world-class cuisine, stellar local wines and full spas that pamper with style."
As the Monterey County CVB is a valued Simpleview client, we are excited about this recent recognition of their destination. We hope 2013 proves to be a memorable year that is full of achievements for the bureau's team.
For more information about Monterey County's designation as a top 10 wine travel destination, read the full article on WineMag.com.
A recent study conducted for Indiana Dunes Tourism, the official agency for tourism marketing, planning and development in Porter County, Indiana, indicated that the destination's tourism economy in 2011 grew in several areas. This includes a $348.3 million contribution to the county's economy compared to $311.5 million in 2009, as well as a 5.9 percent increase in direct expenditures from tourists of $244.3 million compared to $218.5 in 2009.
Some other record-breaking statistics from the study include:
- The tourism industry in 2011 generated nearly $82.0 million in tax revenues to government- $30.1 million to the state, $16.2 million locally and $35.6 million to the federal government. The 2009 tax revenues totaled $74.4 million.
- A total of 4,743 jobs in Porter County resulted from the industry in 2011, compared to 4,496 in 2009.
- The tourism-generated jobs provided nearly $83.2 million in wages to Porter County workers in 2011. Total wages in 2009 were $75.0 million.
Indiana Dunes Tourism is a valued Simpleview client and we are excited for their team's successes. We hope they can continue to make a positive impact of their area's economy through advocating for the region's tourism and travel industry.
We would like to congratulate the 13 Simpleview clients that recently earned and renewed their accreditation from the Destination Marketing Accreditation Program (DMAP) - an industry-wide program designed to recognize destination marketing organizations (DMOs) that meet or exceed outlined industry standards.
The following clients achieved their accreditation for 2012-2016:
- Albuquerque CVB* (Albuquerque, NM)
- Austin CVB* (Austin, TX)
- Cabarrus County CVB (Concord, NC)
- Chicago Southland CVB* (Lansing, IL)
- Greater Lansing CVB* (Lansing, MI)
- Greater Madison CVB* (Madison, WI)
- Greater Palm Springs CVB (Rancho Mirage, CA)
- Macon-Bibb County CVB (Macon, GA)
- Pocono Mountains VB* (Stroudsburg, PA)
- Providence Warwick CVB* (Providence, RI)
- Tourism Richmond* (Richmond, BC, Canada)
- Tourism Victoria* (Victoria, BC, Canada)
- Visit Newport Beach, Inc.* (Newport, CA)
"Each of these DMOs has demonstrated sustained leadership, dedication and service to their communities and stakeholders in accordance with international standards and benchmarks," said Michael D. Gehrisch, President and CEO of Destination Marketing Association International (DMAI) in an official statement.
For more information, read the full announcement from DMAI or visit the DMAP page to learn how DMOs can earn accreditation.
The Hamilton County Convention and Visitors Bureau, which is the official destination marketing organization for Hamilton County, Ind., has seen a major return on investment from their 2012 advertising campaign.
According to reports from the CVB, their efforts generated more than 52,000 trips to the county and more than two million visitors, resulting in an economic impact of more than $25 million. Additionally, their placements in key markets such as Fort Wayne, Ind. and Louisville, Ky. have raised awareness of the county's restaurants, hotels and events by nearly 10 percent.
"We are careful with our advertising dollars to make sure that our message resonates with regional visitors who are remembering Hamilton County when they put their travel plans together", said Brenda Myers, Executive Director of the Hamilton County CVB.
As the Hamilton County CVB is a valued client, we are always proud to see a strong ROI from their strategic marketing, hospitality and community development initiatives. For more information, read the bureau's official release on their site - VisitHamiltonCounty.com.
The Pocono Mountains Visitors Bureau, which represents tourism for four counties in northeastern Pennsylvania, has launched a new marketing campaign for attracting winter getaways to their destination.
Titled "Snowball," a mix of digital, transit and outdoor advertisements will be placed in the New York City and Philadelphia metropolitan markets. This campaign also includes four comedic commercials that showcase why friends and families should consider a vacation in the Pocono Mountains. These can be found on their YouTube page - youtube.com/poconotourism.
According to research done by the bureau, the NYC and Philadelphia markets were part chosen because of traffic increases from these regions to their website - 800poconos.com. The 2011-2012 winter season of December, January, February and March had a 10 to 15 percent growth in site visitation from New York, New Jersey and Pennsylvania compared to the previous year's season.
With additional messaging around the campaign coming from their social networks and other channels, we are excited to see the results of the bureau's "Snowball" campaign. For more information, read the bureau's full release on NewsTimes.com.
Choose Chicago - the city's official destination marketing organization - saw a major increase in downtown hotel occupancy and overall visits over the summertime, thanks to a 12-week advertising campaign.
The DMO used a mix of television and digital media placements that targeted six cities in the Midwest U.S. from June to Sept. 2012. This effort generated more than 233,000 visits and 378,000 booked hotel room nights, totaling $207 million in visitor spending.
Overall visitations to Chicago over the period marks a 3.2 percent increase compared to 2011. Additionally, the average daily rate increased six percent to nearly $200.
""We're very pleased with the numbers," said Warren Wilkinson, Choose Chicago's chief marketing officer in a report from ChicagoBusiness.com." Chicago is an important visitor destination and these ads resonated regionally."
The Alexandria Convention and Visitors Authority (ACVA) in Virginia has recently launched a corporate community service program that provides opportunities for meeting planners to incorporate service projects into their event itineraries.
Titled "Alexandria Cares", the ACVA formed a partnership with local non-profit Get Out and Give Back to develop the effort. They plan to help introduce a variety of service projects to those visiting northern Virginia for conferences, events and meetings, which would directly benefit the Alexandria community.
According to a report from C-MW.net, the ACVA sales team developed the program to meet demands from meetings and group business representatives for more service and team-building events in their destination. Lorraine Lloyd, who is the Vice President of Sales for the authority, said the effort is a "win-win for the Alexandria community to benefit as meeting attendees get an even richer experience from their visit."
The ACVA is a valued Simpleview client and we are very impressed with this new program's launch, as it has potential to further show the value of tourism to those who live and work in Alexandria. We also hope this serves as an inspirational model for other destination marketing organizations.
For more information, read the full article on C-MW.net.
Thanks to efforts from the Go Wichita Convention and Visitors Bureau and other hospitality industry businesses, the destination's tourism sector fully rebounded and returned to pre-recession highs in 2011.
According to recent findings from the bureau, visitors from outside the area spent more than $700 on hotels, meals, tickets, shopping and more in the four-county Wichita area. This marks a five percent jump from 2010.
Go Wichita also plans to increase tourism in coming years, thanks to several initiatives they are spearheading. These include revisiting their strategic master plan, developing a more detailed profile of the area's visitors and redesigning their website.
This is excellent news for this Kansas destination and Go Wichita - one of our valued clients. We are excited to be involved with the city's tourism rebound and look forward to future work together.
For more information, read the full article on Kansas.com.
Choose Chicago - the official sales and marketing organization responsible for promoting Chicago as a global visitor destination to business and leisure travelers - has named D. Bradley Kent as its Senior Vice President of Sales and Services. In his new role, he will lead a 32-person team to ensure the bureau's hotel room night and convention business goals are met/
Kent returns to Chicago, where he spent more than 26 years in the hospitality field in senior leadership positions with Wyndham Hotels & Resorts and Hilton Hotels Corporation. Most recently, he was the Vice President of Industry Relations for Freeman in Dallas, Texas.
"Choose Chicago has an aggressive annual goal of securing 2.3 million hotel room nights and 50 new pieces of meetings and convention business," said Don Welsh, CEO and President of Choose Chicago in an official statement from the bureau. "His ability to drive business growth through sales initiatives that deliver revenue, market share and market penetration is exactly what our organization needs to achieve these goals."
As Choose Chicago is a Simpleview client, we are proud to welcome Kent to the bureau team. For more information, read the official press release.
Thanks to efforts from the Santa Fe Convention and Visitors Bureau, as well as other tourism industry businesses in Santa Fe County, the destination has seen a 2.1 percent increase in jobs over the past 12 months.
Based on findings from the State of New Mexico's Sept. Labor Market Review, this job increase comes from more visitors coming to Santa Fe. This resulted in local restaurants, hotels and other hospitality businesses hiring to accommodate travelers' needs. Tourism is the top growth area for the city and county.
We are proud of the Santa Fe CVB for their hard work and ability to boost interest in this fun, artistic city. For more information, read a full rundown of the Labor Market Review on HispanicBusiness.com.