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Georgia brought in more than $1.2 billion in state tax revenue from tourism-related expenditures in 2011 and Macon-Bibb County was a major contributor to the overall result, generating more than $8 million.

"The more that we can contribute to the local tax revenue, the more things in turn can get done in the city to bring more visitors," said Valerie Bradley, Macon-Bibb County Convention Bureau Communications Manager, in an interview with WXGA Television.

Some of the initiatives that helped the Macon-Bibb County CVB contribute such a large amount of tax revenue came from the film industry. Clint Eastwood's "Trouble with the Curve" and the Jackie Robinson movie "42" were both recently filmed in the county. Additionally, major festivals and events that are actively promoted by the CVB, such as Macon's International Cherry Blossom Festival, keep visitors coming to Middle Georgia.

As the Macon-Bibb County CVB is a Simpleview client, we are excited about this recent news. For more information, read the full story on


posted on: Wednesday, Feb 20, 2013 by: SBRAC
last updated on: Wednesday, Feb 20, 2013 8:55 AM

The Lake Charles/Southwest Louisiana Convention and Visitors Bureau, which is the official destination marketing organization for the southwestern region of Louisiana, recently received two Louey awards at the Lt. Governor's Annual Tourism Summit for the state. These include Convention and Visitors Bureau of the Year with a budget of $750,000 and Tourism Campaign of the Year.

The Lake Charles/Southwest Louisiana CVB team was honored for several major initiatives they took on in 2012. They held a large homecoming celebration for American Idol finalist and local talent Josh Ledet, which they put together in only two weeks and helped enhance recognition of the destination on the widely watched reality television show.

In addition, the CVB held an awareness campaign during National Tourism Week that included several events to raise the public's awareness of tourism's effects on the region. Over the course of the weeklong campaign, the bureau saw a 48 percent increase in visitation.

As the Lake Charles/Southwest Louisiana CVB is a valued Simpleview client, we are proud of their successes and are glad that the Louey awards committee has recognized the bureau's hard work over the past year. For more information about the awards, read the full article on


posted on: Tuesday, Feb 12, 2013 by: SBRAC
last updated on: Monday, Jan 20, 2014 1:16 PM

The Providence Warwick Convention and Visitors Bureau in Rhode Island recently reported that the destination's hotels experienced a banner year in 2012 for hotel room and occupancy rates.

According to the CVB, occupancy for Providence-area hotels averaged 67 percent in 2012, which was a four percent gain over the previous year. The average daily room rate was $137, which is higher than average rates throughout New England. This growth for Providence's hotel industry was especially strong in June and October, where occupancy exceeded 80 percent in those two months.

Martha Sheridan, the CVB's President, predicts that 2013 will be equally positive for the destination. She attributes the growth to bookings for meetings, conventions and sporting events in Providence.

As the Providence Warwick CVB is a Simpleview client, we are excited about the destination's banner year for its hotel industry. For more information, read the full article on 


posted on: Monday, Feb 4, 2013 by: SBRAC
last updated on: Monday, Feb 4, 2013 9:08 AM

Wine Enthusiast Magazine, which is the world's largest periodical devoted exclusively to wine and spirits, has named Monterey County, California as one of the top 10 wine travel destinations in the world. This premier wine-producing region is one of three destinations in North America that was chosen by the magazine's editors.

"It's a nice stepping stone in the brand path we are laying," said Rob O'Keefe, who is a member of the Monterey County Convention and Visitors Bureau's marketing and partnership department.

The magazine recognized Monterey County for several reasons, including its beautiful scenery around Big Sur, the 17-Mile Drive and the Pebble Beach golf courses. Additionally, they cite the "glamorous resorts that dot the county, featuring world-class cuisine, stellar local wines and full spas that pamper with style."

As the Monterey County CVB is a valued Simpleview client, we are excited about this recent recognition of their destination. We hope 2013 proves to be a memorable year that is full of achievements for the bureau's team.

For more information about Monterey County's designation as a top 10 wine travel destination, read the full article on


posted on: Tuesday, Jan 22, 2013 by: SBRAC
last updated on: Tuesday, Jan 22, 2013 9:00 AM

A recent study conducted for Indiana Dunes Tourism, the official agency for tourism marketing, planning and development in Porter County, Indiana, indicated that the destination's tourism economy in 2011 grew in several areas. This includes a $348.3 million contribution to the county's economy compared to $311.5 million in 2009, as well as a 5.9 percent increase in direct expenditures from tourists of $244.3 million compared to $218.5 in 2009.

Some other record-breaking statistics from the study include:

  • The tourism industry in 2011 generated nearly $82.0 million in tax revenues to government- $30.1 million to the state, $16.2 million locally and $35.6 million to the federal government. The 2009 tax revenues totaled $74.4 million.
  •  A total of 4,743 jobs in Porter County resulted from the industry in 2011, compared to 4,496 in 2009.
  • The tourism-generated jobs provided nearly $83.2 million in wages to Porter County workers in 2011. Total wages in 2009 were $75.0 million.

Indiana Dunes Tourism is a valued Simpleview client and we are excited for their team's successes. We hope they can continue to make a positive impact of their area's economy through advocating for the region's tourism and travel industry. 

For more information, read the full article on


posted on: Thursday, Jan 10, 2013 by: SBRAC
last updated on: Thursday, Jan 10, 2013 9:01 AM

We would like to congratulate the 13 Simpleview clients that recently earned and renewed their accreditation from the Destination Marketing Accreditation Program (DMAP) - an industry-wide program designed to recognize destination marketing organizations (DMOs) that meet or exceed outlined industry standards.

The following clients achieved their accreditation for 2012-2016:

*Renewed accreditation

"Each of these DMOs has demonstrated sustained leadership, dedication and service to their communities and stakeholders in accordance with international standards and benchmarks," said Michael D. Gehrisch, President and CEO of Destination Marketing Association International (DMAI) in an official statement.

For more information, read the full announcement from DMAI or visit the DMAP page to learn how DMOs can earn accreditation.


posted on: Friday, Jan 4, 2013 by: SBRAC
last updated on: Friday, Jan 4, 2013 9:04 AM

The Hamilton County Convention and Visitors Bureau, which is the official destination marketing organization for Hamilton County, Ind., has seen a major return on investment from their 2012 advertising campaign.

According to reports from the CVB, their efforts generated more than 52,000 trips to the county and more than two million visitors, resulting in an economic impact of more than $25 million. Additionally, their placements in key markets such as Fort Wayne, Ind. and Louisville, Ky. have raised awareness of the county's restaurants, hotels and events by nearly 10 percent.

"We are careful with our advertising dollars to make sure that our message resonates with regional visitors who are remembering Hamilton County when they put their travel plans together", said Brenda Myers, Executive Director of the Hamilton County CVB.

As the Hamilton County CVB is a valued client, we are always proud to see a strong ROI from their strategic marketing, hospitality and community development initiatives. For more information, read the bureau's official release on their site -


posted on: Wednesday, Jan 2, 2013 by: SBRAC
last updated on: Wednesday, Jan 2, 2013 9:07 AM

The Pocono Mountains Visitors Bureau, which represents tourism for four counties in northeastern Pennsylvania, has launched a new marketing campaign for attracting winter getaways to their destination.

Titled "Snowball," a mix of digital, transit and outdoor advertisements will be placed in the New York City and Philadelphia metropolitan markets. This campaign also includes four comedic commercials that showcase why friends and families should consider a vacation in the Pocono Mountains. These can be found on their YouTube page -

According to research done by the bureau, the NYC and Philadelphia markets were part chosen because of traffic increases from these regions to their website - The 2011-2012 winter season of December, January, February and March had a 10 to 15 percent growth in site visitation from New York, New Jersey and Pennsylvania compared to the previous year's season.

With additional messaging around the campaign coming from their social networks and other channels, we are excited to see the results of the bureau's "Snowball" campaign.  For more information, read the bureau's full release on


posted on: Friday, Dec 14, 2012 by: SBRAC
last updated on: Friday, Dec 14, 2012 9:26 AM

Choose Chicago - the city's official destination marketing organization - saw a major increase in downtown hotel occupancy and overall visits over the summertime, thanks to a 12-week advertising campaign.

The DMO used a mix of television and digital media placements that targeted six cities in the Midwest U.S. from June to Sept. 2012. This effort generated more than 233,000 visits and 378,000 booked hotel room nights, totaling $207 million in visitor spending. 

Overall visitations to Chicago over the period marks a 3.2 percent increase compared to 2011. Additionally, the average daily rate increased six percent to nearly $200.

""We're very pleased with the numbers," said Warren Wilkinson, Choose Chicago's chief marketing officer in a report from" Chicago is an important visitor destination and these ads resonated regionally."

As Choose Chicago is a Simpleview client, we are always proud to see their efforts work and benefit Chicago's overall economy. For more information, read the full report on 


posted on: Thursday, Nov 15, 2012 by: SBRAC
last updated on: Thursday, Nov 15, 2012 9:08 AM

The Alexandria Convention and Visitors Authority (ACVA) in Virginia has recently launched a corporate community service program that provides opportunities for meeting planners to incorporate service projects into their event itineraries.

Titled "Alexandria Cares", the ACVA formed a partnership with local non-profit Get Out and Give Back to develop the effort. They plan to help introduce a variety of service projects to those visiting northern Virginia for conferences, events and meetings, which would directly benefit the Alexandria community.

According to a report from, the ACVA sales team developed the program to meet demands from meetings and group business representatives for more service and team-building events in their destination. Lorraine Lloyd, who is the Vice President of Sales for the authority, said the effort is a "win-win for the Alexandria community to benefit as meeting attendees get an even richer experience from their visit."

The ACVA is a valued Simpleview client and we are very impressed with this new program's launch, as it has potential to further show the value of tourism to those who live and work in Alexandria. We also hope this serves as an inspirational model for other destination marketing organizations.

For more information, read the full article on


posted on: Tuesday, Nov 13, 2012 by: SBRAC
last updated on: Tuesday, Nov 13, 2012 8:43 AM

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