TUCSON, Ariz. (Feb. 29, 2012) - simpleview, the innovation leader in destination marketing solutions, and its clients were jointly recognized at the American Advertising Federation Tucson's (AAF Tucson) 31st Annual ADDY® Awards and the Hospitality Sales & Marketing Association International's (HSMAI) 55th Annual Adrian Awards.

On Monday, Feb. 27, 2012 at the New York Marriott Marquis in New York, N.Y., HSMAI awarded Visit Orlando and simpleview with a 2011 HSMAI Gold Adrian Award in the Digital Marketing category for development and design work on VisitOrlando.com. According to HSMAI, the association's Gold Adrian Award winners "exemplify the year's top travel advertising, public relations and digital marketing campaigns."

Visit Orlando's content management system (CMS) and online creative was developed for promoting Orlando and Orange County, Fla., as a vacation destination. Together with the DMO, simpleview also recently received accolades for their work on VisitOrlando.com from the Web Marketing Association in Oct. 2011, highlighting the usability, functionality and visual design of the site.

The Las Vegas Convention and Visitors Authority also received a Platinum Adrian Award for the site's website design and development. simpleview worked in association with the DMO and their creative agency - R&R Partners - to develop the back-end CMS structure of VisitLasVegas.com.

For more information about HSMAI's 55th Annual Adrian Awards, visit www.adrianawards.com.

simpleview also received two ADDY® Awards from AAF Tucson on Feb. 18, 2012 at the Fox Theatre Tucson in Tucson, Ariz. This included a Gold ADDY® for the company's work on their Holiday Snow Globe Builder promotion, which allowed clients to customize their own virtual snow globe (www.simpleviewinc.com/snow-globe). AAF Tucson also recognized the Asheville, North Carolina Convention & Visitors Bureau and simpleview with a Bronze ADDY® for its creative and development work on ExploreAsheville.com.

"From our internal campaigns like our snow globe promotion to exciting client projects such as ExploreAsheville.com, our creative, production and development departments work to provide the best possible product on a consistent basis and it's rewarding to see AAF Tucson recognize that through their ADDY® Awards," said Ryan George, CEO of simpleview.

For more information about AAF Tucson's 31st Annual ADDY® Awards, visit www.aaftucson.org/pages/awards.php?page=addy%20awards.

About simpleview
simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including the industry's most advanced customer relationship management (CRM) and content management system (CMS) platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs more than 100 people with offices in Arizona, Texas, Minnesota and California who serve more than 200 domestic and international DMOs. For more information, visit www.simpleviewinc.com.

Media Contact: Sam Brace
Communications Manager
(520) 575-1151
sbrace@simpleviewinc.com

The Las Vegas Digital Marketing Awards where held at Cili Restaurant by the Las Vegas Internet Marketing Association this past Wednesday.  The LVCVA and R&R Partners won the "Best Company Website" Award for the redesign of VisitLasVegas.com.  The winner was chosen by judges from across the country in the internet marketing industry.  

Join us in congratulating the Las Vegas Convention & Visitors Association on the award!

 

The Paducah McCracken County Convention & Visitors Bureau was recognized for Excellence in Marketing at the Kentucky Tourism Industry's annual conference on October 18 of this year in Lexington, Kentucky. The Kentucky Travel Industry Association's (KTIA) annual Traverse Award for Excellence in Marketing awarded the Paducah Visitors Bureau "First Place Winner for New Website" (www.paducah.travel). The website gained further recognition by one of the three judges as each noted their personal favorite in the Judges Choice awards.

The Kentucky Travel Industry Association unites the Commonwealth's most progressive and innovative travel and tourism-related businesses and organizations and has been and advocate for Kentucky's Travel Industry Since 1980.

"IRVINE, CALIF. November 17, 2011 - Destination Irvine received two Gold Awards in the MarCom 2011 competition for the organization's website www.destinationirvine.com and its 2011-2012 Official Visitors Guide."

Read More on the Destination Irvine website.

TUCSON, October 31, 2011 - Businesses, non-profits and individuals that maintain and improve Florida tourism are evaluated annually on the creativity, innovation, production quality and effectiveness of the products and services that they provide. The top three entities in each category are awarded with Flagler awards.

simpleview is proud to announce that Tampa Bay & Company won the Silver Award within the "website" category and the Greater Fort Lauderdale CVB won the Silver Award for the "mobile site" category.  Tampa Bay & Co's award winning website, VisitTampaBay.com, and Greater Fort Lauderdale CVB's award winning mobile site, Mild to Wild GLBT mobile site, were designed in partnership with simpleview.

VisitTampaBay.com	Mild to Wild GLBT mobile site

Congratulations Tampa Bay & Company and Greater Fort Lauderdale CVB on being award-winning DMOs! 

 

TUCSON, October 31, 2011 - Visit Orlando recently won two awards for their website, VisitOrlando.com, which was developed in partnership with simpleview!

W3 Awards, an annual Web competition judged by visual arts professionals from International Academy of the Visual Arts, honored Visit Orlando with a Silver award for the creative excellence, usability, functionality, navigation and visual design of VisitOrlando.com. 

Web Marketing Association's Web Awards were established in 1997 to set the standard for Website development.  They presented Visit Orlando with an "Outstanding Website" Web Award.

TUCSON, October 31, 2011 - Greater Raleigh Convention and Visitors Bureau has won a Silver Award in the 2011 W3 Awards competition, for the visitRaleigh iPhone app.

The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, marketing programs, and video work created for the web. In honoring outstanding websites, web advertising, web video, & mobile apps, the W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.

In its sixth year the W³ Awards received over 3,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts.

Congratulations to the Greater Raleigh CVB on their achievement!

"GRAND RAPIDS, Michigan September 20, 2011 - The Web Marketing Association recently honored Experience Grand Rapids with its 2011 WebAward for Outstanding Achievement in Web Development. The 15th annual competition recognizes the best websites in 96 industries."

Read More on the Experience Grand Rapids website.

4 Clients Launch CRM

Four DMOs began using simpleview CRM in February, a group that shows the range of work in destination marketing: the State of Delaware; Rochester, Minnesota; Tourism Richmond, British Columbia and Travel Alberta, British Columbia.

Three "Distinctive Destinations"

Each year, the National Trust for Historic Preservation recognizes 12 locations for their vibrant, authentic cultures and commitments to preservation and revitalization. We're proud to congratulate three of our clients - Alexandria, Virginia; Paducah, Kentucky and Sonoma, California - among this year's "Dozen Distinctive Destinations".

Addy-Winning Websites

Congratulations also to two clients whose websites won awards in local Addy's competitions in February: Beaumont, Texas (2 Gold, 1 Silver, including honors for their mobile site) and Park City, Utah (Gold).

Pick up the phone and join us in congratulating your colleagues at these outstanding DMOs!

 

Jacksonville and Fort Lauderdale earn HSMAI Adrian Awards and more

TUCSON December 3 — Partnering with the official destination marketing organizations (DMOs) for Jacksonville and Fort Lauderdale, simpleview is helping put Florida on the map in web marketing. The organizations recently picked up eight awards, including five honors in the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Competition, widely considered the most prestigious travel-marketing contest worldwide.

 

Jacksonville — http://www.visitjacksonville.com

Visit Jacksonville picked up five awards for its website (winner of a 2008 HSMAI Silver Award) and several interactive marketing initiatives planned and executed in partnership with simpleview and Dalton Agency:

-HSMAI Silver Award for search engine marketing, delivering the prized #1 rank on Googleand boosting the DMO's website traffic by 64%, more than twice the target increase

-HSMAI Silver Award for the "Escape Artist" email campaign, targeting the leisure travel drive market and driving a 200% increase in package sales; database profiling and consumer analysis provided by RUF Strategic Solutions

-HSMAI Bronze Award for the "Meet in Jacksonville" email campaign, targeting meeting planners

-HSMAI Bronze Award for the "Play Action Jax" an online game/contest promotion capitalizing on NFL fever

-International Academy of the Visual Arts (IAVA) W³ Silver Award in the Tourism category for its website (the W³ competition bills itself as "the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between)

 

Learn more about simpleview's interactive marketing for Jacksonville

http://blog.simpleviewinc.com/case-study-jacksonville-convention-visitors-bureau/

 

Fort Lauderdale — http://www.sunny.org

The Greater Fort Lauderdale Convention & Visitors Bureau garnered three awards for its website, designed by simpleview and Starmark and powered by simpleview CMS:

 

- HSMAI Bronze Award for across-the-board improvement in website engagement statistics and a 19% increase in organic traffic

- IAVA W³ Silver Award in the Tourism category

- IAVA Silver Davey Award (honoring creative triumphs of smaller firms, the "Davids" working alongside Goliaths with project budgets that match their size)

 

In 2008, the sunny.org website won the Hermes Creative Award (platinum) from the Association of Marketing and Communication Professionals and the IAVA Communicator Award of Excellence.

Learn more about simpleview's interactive marketing for Fort Lauderdale

http://blog.simpleviewinc.com/case-study-greater-ft-lauderdale-convention-visitors-bureau/

 

"We're very proud of the work that's come out of our collaboration with Jacksonville, Fort Lauderdale and the others behind these honors," said simpleview CEO Ryan George. "I think they speak to the power of great creative backed by sound strategy, but more than anything, they speak to the power of great partnerships."

About simpleview
From 2007 to 2009, simpleview (http://simpleviewinc.com) has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q4 2009, simpleview's CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.

About HSMAI

The Hospitality Sales & Marketing Association International (www.hsmai.org) provides the hospitality industry with knowledge, community, and recognition for outstanding leaders in sales, marketing, branding and professional development. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

 

About IAVA

The International Academy of the Visual Arts (http://www.iavisarts.org) is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. IAVA focuses on facilitating the exchange of new ideas, recognizing excellence in the visual arts, providing networking opportunities and educating its members on media and advertising.

 

 

 

Contact:

Cara Scholke, Director of Marketing

simpleview, inc.

cscholke@simpleviewinc.com

(520) 575-1151

www.simpleviewinc.com

Attachment: Client Awards FINAL1.pdf