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Marketing Insights with Age, Gender, Affinity Categories
Google Analytics recently added new reports to the Standard Reports under Audience. The new Demographics reports show age and gender of visitors and the Interests report shows affinity categories and in-market segments.
These new reports will help marketers, content writers, and creative staff develop targeted content, design and advertising campaigns. With the addition of these new reports, you will learn about who visits your site and how they behave. A single visit can be classified in multiple categories and may appear to be counted multiple times as a Visit.
The Red Square displays "33.83% of total visits"
It is important to note that the new reports represent a subset of your website visitors and not the overall website traffic, as noted with the red square in the screen capture above.
Google determines demographic information this way:
"When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a "cookie") to remember their visits. This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited."
Note: In-market categories will gradually be added over time, according to Google Analytics Help. Also, data in the Age report does not include any visitor under 18.
Steps to Activate Demographics & Interests Reports
The first step to seeing these reports:
2) Update the tracking code on your website
3) Enable in Google Analytics option Audience | Demographics Overview and click on the "Enable" button
These new demographic and affinity reports will allow DMOs (Destination Marketing Organization) to see who their customers are and better understand visitors' user experience and behaviors while navigating their website.
The Map Explorer helps visitors view where key attractions are and how to get there. The Maps are filterable, making the map a traveler's best friend.
York County will captivate your heart and imagination, so go ahead and dive into their new website!
Five of my best girlfriends and I flew from different parts of the United States to meet in Grand Lake, Colorado. Grand Lake is a short 90 minute drive from the Denver International Airport, north of the ski resort Winter Park and is also accessible via Estes Park. We were ready for a long weekend of relaxation, food and laughter by the time we all arrived.
We took a walk around Grand Lake on our first day, which included ‘winning the hour' with 5 minutes of exercise. Yes, the neighbors were just as shocked as you are right now to see a circle of women doing air-squats, jumping jacks and running in place - in the middle of a dirt road. This is a part of one friend's company culture, so we thought - why not, let's do it!
Hiking, also known as a sauntering stroll in my world, led us to work up quite an appetite. So we headed to O-A Bistro, an absolutely charming bistro with amazingly savory crepes, a variety of Champagnes and delectable deserts! The cozy restaurant had an impressive wine list, played a variety of contemporary and classic French music and truly provided the experience of ‘casual dining in the heart of the Rocky Mountains'.
This was a trip I'll remember my entire life - getting together with my girlfriends in my native home of Colorado. We're all professionals and it gets harder and harder to see each other because of our busy schedules. We enjoyed the changing colors of the Aspen leaves, deep purple sunsets and our time together. We even made plans to meet up again next year and I can hardly wait!
Nona Patrick is the Communications Manager at Simpleview. For more information about website design, development, and social media, e-mail us at firstname.lastname@example.org or call our offices at (520) 575-1151.
Lake Charles is often referred to as the Lake Area because it's located on Lake Charles, Prien Lake and the Calcasieu River. It's a cultural center for southwest Louisiana and home to the Lake Charles Convention and Visitors Bureau. With so much going on in the area, they wanted a new website to capture the life of the city and people.
They chose sliding inset motion graphics to bring the site alive.
The Media Photo Gallery showcases the different albums of interest and allows meeting planners and media professionals request image downloads.
Lake Charles, southwest Louisiana is the place to grab a Cajun delight, get up close and personal with a gator, dance the night away and more!
Have you heard of Findery? It's a way to let visitors tell their stories of your destination and is also the newest Simpleview integration. Findery allows users to write ‘notes' about any physical location. Notes are stories, advice, videos, and more. They can be shared with everyone, a single person, or viewed only by the person who wrote the ‘note'.
Keep an eye out for our upcoming Findery and DMO debut!
Congratulations Hamilton County CVB and Visit Estes Park for winning 2013 Davey Awards! Both winning entries were selected by the International Academy of the Visual Arts, consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.
Visit Estes Park won Gold for their website
And Hamilton County CVB won Silver for their mobile site
Entries are judged to evaluate distinction in creative work and on their merits based on a standard of excellence as determined by the IAVA.
It's wonderful to see Hamilton County CVB's and Visit Estes Park's hard work acknowledged with this award - congratulations to both and here is to many, many more.
The new site section focuses on expanding tourism throughout the city and offers the chance for both visitors and residents to discover more about Chicago.
The new site section also includes ‘Getting Here', instructions on how to get to a neighborhood via public transportation and estimates of cost if taking a taxi.
Chicago Neighborhoods also has the tools to add attractions, hotels, restaurants and more to a personalized and interactive itinerary builder.read more here!
Huntington Beach is known as Surf City USA, with its 10 miles of beaches and laid back spirit. A classic California beach town, Huntington has a little of everything for everyone and has just launched their new website.
The Huntington homepage fills the entire display with rotating hero images and an arrow at the bottom to tell visitors that there's more below.
The Virtual Tour gives visitors a sneak-peek of the destination. You can control where to ‘go' and watch a video about the area.
If the Virtual Tour doesn't help motivate a visitor, then the Live Webcam will! You can watch the waves and image yourself on the beach - all while at your desk.
They've also added a call to action button to drive traffic to the Visitor Guide and placed a Newsletter signup pop-up on every page.
Huntington Beach also has imagery based listings layouts for Attraction, Restaurant, and Accommodation pages.
And last, but not least - they've updated their mobile site for their visitors on the go.
I chose Ironman Wisconsin in Madison for my 3rd Ironman because I'd never been there. It's also how I've chosen many of my destination races and what ultimately brought me to Tucson. After racing Ironman Arizona, and biking in November in 70 degree weather past Saguaro cactuses, I knew I wanted to live here. But I also chose Madison because I knew I'd love exploring the college town and experiencing its lakes, rolling hills, great restaurants, and microbrews. I convinced my fellow Ironman friend to sign up for the race, too. Neither of us had been to Wisconsin and we were excited to check it out.
We arrived in Madison four days before the race. Mark and I, plus our support team: Than and Pat immediately checked out the finish line and transition area in downtown Madison. The race venue was in the Frank Lloyd Wright-designed Monona Terrace Convention Center on Lake Monona. We walked around town and discovered, where we ate dinner and I drank my last microbrew until after the race.
The next day we donned our wetsuits to test the waters in Lake Monona. As we headed to the water, a reporter from the local news station, WKOW, asked us if she could interview us and we said, "of course"!
She asked us a variety of questions - where we were from, what we did to train, and so on. She eventually asked us how long it would take for us to complete the race. This is a tough question because everyone really just wants to finish, even though we all have an expected time in our heads. I wanted to finish in 12 hours, so did Mark.
After a short ride, we had an easy afternoon walking around the Capital and plotting the bike course for the race.
Our race day started with a 4:30 a.m. wake up call and walking out of the door by 5. The race began at 7, and after a swim in the choppy waves (and swallowing a lot of lake water) I ran up the helix to the Convention Center to change.
I biked out of town to Verona, remembering the places we saw the day before. The cloud covered sky and cool breeze made for perfect racing weather. Green trees and beautiful homes decorated the bike course.
On a tough hill I heard, "Mom, you are awesome. Nice job on the hills."
The teenage girls were jumping up and down, and laughing hysterically. As we passed them, I asked the woman how she does all this training with children. "My children are amazing and they help me so much. I just love those girls", she said.
She was an example of the many amazing people I spoke to during this race. Each person had amazing stories about training and preparing for the race.
After biking 112 miles, I finally arrived back at the Convention Center. I was so excited to get off my bike! I changed again in the conference rooms and ran back outside. The temperature stayed cool and the crowds around the Capital were so loud - it was amazing!
The running course headed toward the University of Wisconsin. At the first aid station I saw my friend Mairead, from Tucson, handing out water. Her husband was racing and was ahead of me. It was wonderful to know someone at the station and she told me I looked great. A Lie.
I was still running at mile 13, however, I began walking more and my pace slowed after mile 14. Knowing that I wasn't going to make the time I originally wanted, I began to take it all in and smiled as much as I could to the spectators and thanked the volunteers.
After 13 hours and 50 minutes, I cross the finish line to Mike Reilly saying, "Kristen Lodge, you are an Ironman." This announcement chokes me up every time.
It was a good day.
The next day we all were sore and decided to head back to Ironman Village to buy a finisher jacket. Mark and I had a late flights, so we asked the hotel concierge for attraction recommendations for the afternoon.
We headed to the Henry Vilas Zoo, where we saw buffalo, camels, and beautiful birds. It was also nice to walk around and stretch out our legs. We then drove to State Street for lunch, the same spot where the college crowds were cheering wildly for us yesterday. At State Street Brats we have traditional Wisconsin fare of cheese curds and brats. Afterwards, we walked along Lake Mendota and reflected on our great weekend of racing and exploring in Madison, Wisconsin.
I packed my trail running shoes with a smile on my face, knowing that in less than 24 hours I would be running up a mountain in Alaska. As a lover of the outdoors, Alaska has been on my must visit list for awhile so I was particularly excited to be chosen to train three of our Alaskan clients. My mind raced as I tried to remember to pack all that was needed when it occurred to me...a bell! I must pack a cowbell! Here in the desert, one worries about rattle snakes on the trail. In Alaska, they worry about bears. Bells warn the bears. The thought of running into a bear actually made me a little excited. I knew this was going to be an awesome trip!I arrived in Anchorage in the late evening and had to drive down to Palmer, AK. It was still light out so I was able to enjoy the scenery during the drive. I had a huge smile on my face and kept thinking, ‘Holy cow! I am in Alaska!'. It was less than an hour to Palmer and I arrived at the Alaska Garden Gate B&B and Cottages in the dark. I immediately fell in love with these little cottages and the property. It felt so much more like home than any hotel and the owner, Karen Harris, left some delicious breakfast treats in the refrigerator. I knew I was in for a great stay!
I woke early in the morning as I was planning to drive to Hatcher Pass for a run. I walked out my front door and noticed that there was a glacier in the distance. I was in heaven, I thought. I grabbed my bear mace, cow bell, camera and pack and hit the road. I, of course, immediately got lost and headed 10 miles in the wrong direction. I eventually found Hatchers Pass and was in awe at the running rivers, snow capped mountains, and the beauty of the area. The valley was so beautiful and unlike anything I had ever seen. I followed the trail up the mountain to a summit when I noticed a lake in the distance; that turquoise colored lake was my new destination. I climbed up and over huge boulders; often putting me in some precarious situations but the huge smile on my face just kept me pushing forward. When I got to the lake, I was in awe. The water was so clear and in the middle of the lake, there was a turquoise hue. I was tempted to jump in until I checked the temperature of the water. It was quickly decided to sit there and enjoy the view.
When I got back to my cottage, there was a message waiting for me from Casey Ressler of the Mat-Su CVB. We were planning on hitting the river with his raft for some fishing the next morning. By the time we dropped the raft into the river, I was thoroughly chilled and wondered if I was in for a day of misery. All of the recent rains had left the river levels quite high, which looked to turn our trip from a leisurely drift down the river to a heart pounding adventure. We pushed off and started down the river when Casey yells, ‘Sweeper!'. I look around, wondering what he means when we get smacked in the face with a tree branch. I quickly understood the term ‘sweeper'. Like a naïve tourist however, I was having a blast as the raft bucked and kicked us down the river. The captain and his mate however were a tad worried but never told me until much later.
The next week was spent training clients. The first two days we spent with the Mat-Su CVB; one of Simpleview's original clients. Throughout the training sessions, I heard many "Ah-ha" or "that is so cool!" moments; which are why I enjoy training so much. Hearing how our products and the training session will help our clients achieve their goals are what it is all about for me! We spent two days with the Mat-Su staff and headed back down to Anchorage to train Alaska Travel and Visit Anchorage. I was only two days into the five day training spree when my voice already started cracking. The next day was spent training Alaska Travel; a group who was very excited and eager for the training. There were many laughs and many Ah-ha moments. It was a true pleasure to finally meet the entire staff there and put faces to names. We ended the week with Visit Anchorage, a team that I have worked with a lot over the past 2 years. We were in the midst of a new project with them so it was nice to work through the specifics and do testing with them, while onsite. The team was also very enthusiastic and like the others, were a pure joy to meet and train.
During my time in Anchorage, I made the best of time by running as much of the Tony Knowles Coastal Path as possible. This is a scenic path, a few blocks from the hotel that runs along the coast offering view of the ocean and mountains. After my runs, I enjoyed some of the best seafood that I have ever had in my life. I first visited Orso which offered me some incredible salmon. I recently read that Sacks was voted one of the top ten best seafood restaurants in the country. They certainly did not disappoint. I had a pasta dish with scallops and chicken, that had a bit of an Asian twist. On my last night in Anchorage, I wandered to The Glacier Brewhouse, the parent restaurant to Orso. The place was packed but I managed a spot at the bar. There I ate an incredible tuna dish that just melted in my mouth and sipped what I thought to be the best Stout beer that I have ever tasted. It was the perfect end to an exhausting week. The next day, I was headed to Girdwood to stay at the Hotel Alyeska. I was very excited!
When I woke, there was a fog over the city that I waited to lift. Once lifted, I packed the car and headed down the coast for one of the most incredible and beautiful drives of my life; Seward highway. I was looking for the Bird Ridge trail in Chugach State Park, which was recommended to me by Jillian Simpson of Alaska Travel. She warned me of the trails difficulty. This boastful desert dweller however thought, I run the Grand Canyon. I can run this trail! She was right though. It was a climb of 3500 feet in 2.5 miles. The views along the trail were however so worth it. Standing on the summit, surrounded by mountains, with the ocean in front, was why I loved being in Alaska. It was breath-taking beauty. I grabbed a quick meal at the top and ran back down the mountain and along the coast for a 16 mile run. It was during my coast run that I noticed a crowd along the road. I ran over and see a spout of water shoot up in the air. Beluga whales were swimming in the bay!
Not surprisingly, it sits in a beautiful valley with glaciers in view. Once done there, I decided to find one of those distant glaciers. During my drive, I came across a beautiful lake, surrounded by snow capped mountains. I hiked to the edge of the lake and stood there skipping stones for awhile, just enjoying the quiet and scenery. The lake appeared to be glacier fed and I could see the glacier in the distance. Moments later, I am hiking up that glacier. The whole day\week, I was like a kid in a candy store. I still had some time before my flight so I explored some of the nearby trails and watching the salmon swim in the river.
It was with great disappointment I left Alaska. I noted to a friend that I could very easily see myself living there but might need a few more months of warm weather to do so. I am however already planning a return trip to explore more of the state. I saw such a small piece of it and want to see more! There is also something about the place that draws me back. Its outdoors. Views. Friendly people. Great food. Beautiful trails. Clean air. It IS drawing me back as I long to see more. I will run more of its trails. Until then, I will continue to stare at the pictures of my time there. We shall however see you again soon.
Shannon Flemming is a CRM Project Manager at Simpleview. For more information about website design, development, and social media, e-mail us at email@example.com or call our offices at (520) 575-1151.