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Mesa Arizona has a history that dates back more than 2,000 years and today it offers visitors a plethora of lifestyle and leisure activities. Mesa shines as a modern-day desert retreat, where landscapes are legendary and tradition and heritage still shine. Visit Mesa recently launched their re-skinned website to help provide visitors and meeting planners a robust source of information.
One element of the re-skin includes an interactive pop-up map of the local area and featured events.
Other additions include Google Translator and highlighting Visit Mesa Partners at the bottom of each page with the Highlights widget.Visit Mesa team and implementing the re-skin design from their agency. Make sure to explore Mesa and their website for yourself!
Marketing Insights with Age, Gender, Affinity Categories
Google Analytics recently added new reports to the Standard Reports under Audience. The new Demographics reports show age and gender of visitors and the Interests report shows affinity categories and in-market segments.
These new reports will help marketers, content writers, and creative staff develop targeted content, design and advertising campaigns. With the addition of these new reports, you will learn about who visits your site and how they behave. A single visit can be classified in multiple categories and may appear to be counted multiple times as a Visit.
The Red Square displays "33.83% of total visits"
It is important to note that the new reports represent a subset of your website visitors and not the overall website traffic, as noted with the red square in the screen capture above.
Google determines demographic information this way:
"When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a "cookie") to remember their visits. This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited."
Note: In-market categories will gradually be added over time, according to Google Analytics Help. Also, data in the Age report does not include any visitor under 18.
Steps to Activate Demographics & Interests Reports
The first step to seeing these reports:
2) Update the tracking code on your website
3) Enable in Google Analytics option Audience | Demographics Overview and click on the "Enable" button
These new demographic and affinity reports will allow DMOs (Destination Marketing Organization) to see who their customers are and better understand visitors' user experience and behaviors while navigating their website.
The Map Explorer helps visitors view where key attractions are and how to get there. The Maps are filterable, making the map a traveler's best friend.
York County will captivate your heart and imagination, so go ahead and dive into their new website!
Five of my best girlfriends and I flew from different parts of the United States to meet in Grand Lake, Colorado. Grand Lake is a short 90 minute drive from the Denver International Airport, north of the ski resort Winter Park and is also accessible via Estes Park. We were ready for a long weekend of relaxation, food and laughter by the time we all arrived.
We took a walk around Grand Lake on our first day, which included ‘winning the hour' with 5 minutes of exercise. Yes, the neighbors were just as shocked as you are right now to see a circle of women doing air-squats, jumping jacks and running in place - in the middle of a dirt road. This is a part of one friend's company culture, so we thought - why not, let's do it!
Hiking, also known as a sauntering stroll in my world, led us to work up quite an appetite. So we headed to O-A Bistro, an absolutely charming bistro with amazingly savory crepes, a variety of Champagnes and delectable deserts! The cozy restaurant had an impressive wine list, played a variety of contemporary and classic French music and truly provided the experience of ‘casual dining in the heart of the Rocky Mountains'.
This was a trip I'll remember my entire life - getting together with my girlfriends in my native home of Colorado. We're all professionals and it gets harder and harder to see each other because of our busy schedules. We enjoyed the changing colors of the Aspen leaves, deep purple sunsets and our time together. We even made plans to meet up again next year and I can hardly wait!
Nona Patrick is the Communications Manager at Simpleview. For more information about website design, development, and social media, e-mail us at email@example.com or call our offices at (520) 575-1151.
Lake Charles is often referred to as the Lake Area because it's located on Lake Charles, Prien Lake and the Calcasieu River. It's a cultural center for southwest Louisiana and home to the Lake Charles Convention and Visitors Bureau. With so much going on in the area, they wanted a new website to capture the life of the city and people.
They chose sliding inset motion graphics to bring the site alive.
The Media Photo Gallery showcases the different albums of interest and allows meeting planners and media professionals request image downloads.
Lake Charles, southwest Louisiana is the place to grab a Cajun delight, get up close and personal with a gator, dance the night away and more!
Have you heard of Findery? It's a way to let visitors tell their stories of your destination and is also the newest Simpleview integration. Findery allows users to write ‘notes' about any physical location. Notes are stories, advice, videos, and more. They can be shared with everyone, a single person, or viewed only by the person who wrote the ‘note'.
Keep an eye out for our upcoming Findery and DMO debut!
Congratulations Hamilton County CVB and Visit Estes Park for winning 2013 Davey Awards! Both winning entries were selected by the International Academy of the Visual Arts, consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.
Visit Estes Park won Gold for their website
And Hamilton County CVB won Silver for their mobile site
Entries are judged to evaluate distinction in creative work and on their merits based on a standard of excellence as determined by the IAVA.
It's wonderful to see Hamilton County CVB's and Visit Estes Park's hard work acknowledged with this award - congratulations to both and here is to many, many more.
The new site section focuses on expanding tourism throughout the city and offers the chance for both visitors and residents to discover more about Chicago.
The new site section also includes ‘Getting Here', instructions on how to get to a neighborhood via public transportation and estimates of cost if taking a taxi.
Chicago Neighborhoods also has the tools to add attractions, hotels, restaurants and more to a personalized and interactive itinerary builder.read more here!
Huntington Beach is known as Surf City USA, with its 10 miles of beaches and laid back spirit. A classic California beach town, Huntington has a little of everything for everyone and has just launched their new website.
The Huntington homepage fills the entire display with rotating hero images and an arrow at the bottom to tell visitors that there's more below.
The Virtual Tour gives visitors a sneak-peek of the destination. You can control where to ‘go' and watch a video about the area.
If the Virtual Tour doesn't help motivate a visitor, then the Live Webcam will! You can watch the waves and image yourself on the beach - all while at your desk.
They've also added a call to action button to drive traffic to the Visitor Guide and placed a Newsletter signup pop-up on every page.
Huntington Beach also has imagery based listings layouts for Attraction, Restaurant, and Accommodation pages.
And last, but not least - they've updated their mobile site for their visitors on the go.
I chose Ironman Wisconsin in Madison for my 3rd Ironman because I'd never been there. It's also how I've chosen many of my destination races and what ultimately brought me to Tucson. After racing Ironman Arizona, and biking in November in 70 degree weather past Saguaro cactuses, I knew I wanted to live here. But I also chose Madison because I knew I'd love exploring the college town and experiencing its lakes, rolling hills, great restaurants, and microbrews. I convinced my fellow Ironman friend to sign up for the race, too. Neither of us had been to Wisconsin and we were excited to check it out.
We arrived in Madison four days before the race. Mark and I, plus our support team: Than and Pat immediately checked out the finish line and transition area in downtown Madison. The race venue was in the Frank Lloyd Wright-designed Monona Terrace Convention Center on Lake Monona. We walked around town and discovered, where we ate dinner and I drank my last microbrew until after the race.
The next day we donned our wetsuits to test the waters in Lake Monona. As we headed to the water, a reporter from the local news station, WKOW, asked us if she could interview us and we said, "of course"!
She asked us a variety of questions - where we were from, what we did to train, and so on. She eventually asked us how long it would take for us to complete the race. This is a tough question because everyone really just wants to finish, even though we all have an expected time in our heads. I wanted to finish in 12 hours, so did Mark.
After a short ride, we had an easy afternoon walking around the Capital and plotting the bike course for the race.
Our race day started with a 4:30 a.m. wake up call and walking out of the door by 5. The race began at 7, and after a swim in the choppy waves (and swallowing a lot of lake water) I ran up the helix to the Convention Center to change.
I biked out of town to Verona, remembering the places we saw the day before. The cloud covered sky and cool breeze made for perfect racing weather. Green trees and beautiful homes decorated the bike course.
On a tough hill I heard, "Mom, you are awesome. Nice job on the hills."
The teenage girls were jumping up and down, and laughing hysterically. As we passed them, I asked the woman how she does all this training with children. "My children are amazing and they help me so much. I just love those girls", she said.
She was an example of the many amazing people I spoke to during this race. Each person had amazing stories about training and preparing for the race.
After biking 112 miles, I finally arrived back at the Convention Center. I was so excited to get off my bike! I changed again in the conference rooms and ran back outside. The temperature stayed cool and the crowds around the Capital were so loud - it was amazing!
The running course headed toward the University of Wisconsin. At the first aid station I saw my friend Mairead, from Tucson, handing out water. Her husband was racing and was ahead of me. It was wonderful to know someone at the station and she told me I looked great. A Lie.
I was still running at mile 13, however, I began walking more and my pace slowed after mile 14. Knowing that I wasn't going to make the time I originally wanted, I began to take it all in and smiled as much as I could to the spectators and thanked the volunteers.
After 13 hours and 50 minutes, I cross the finish line to Mike Reilly saying, "Kristen Lodge, you are an Ironman." This announcement chokes me up every time.
It was a good day.
The next day we all were sore and decided to head back to Ironman Village to buy a finisher jacket. Mark and I had a late flights, so we asked the hotel concierge for attraction recommendations for the afternoon.
We headed to the Henry Vilas Zoo, where we saw buffalo, camels, and beautiful birds. It was also nice to walk around and stretch out our legs. We then drove to State Street for lunch, the same spot where the college crowds were cheering wildly for us yesterday. At State Street Brats we have traditional Wisconsin fare of cheese curds and brats. Afterwards, we walked along Lake Mendota and reflected on our great weekend of racing and exploring in Madison, Wisconsin.