Acquisition creates new strategic partnership, leverage for DMOs and new product potential.

TUCSON, July 14, 2010 - simpleview inc. announced today that they have acquired New Media Gateway Inc. (NMG), a company that specialized in delivery of web services, interactive marketing, and CRM and CMS platforms to destination marketing organizations and convention and visitors bureaus. The terms of the deal were not disclosed.

Benefits for DMOs and Both Companies

"It was obvious from the moment that we started discussing this opportunity with NMG that the acquisition made sense," said simpleview CEO Ryan George. "It's a great move for our respective companies and the industry as a whole. Our customer advisory board had pondered the concept of industry standardization as recently as April. This is a giant leap in that direction, and the timing was perfect based on new products in development and our desire to expand to new parts of the country."

The move was sparked, in part, by NMG founder Tim Storer's desire to serve a broader customer set through a spin-off company Distribion. "I wanted to make sure our DMOs were well taken care of, and with simpleview taking on our customers, they couldn't be in better hands," Storer said.

Cooperation and Partnership

Both George and Storer noted that the acquisition proceeded with a spirit of cooperation and collaboration rare in today's business climate. Not only will simpleview be honoring standing contracts, the company hired the NMG team associated with those DMO accounts to provide customers with continuity of support.

The transaction also makes Storer's new company a strategic partner to simpleview, which now has exclusive rights to resell Distribion products - including their Online Marketing Suite, Email Marketing Platform, Bid Book Generator and Presentation Generator - in the destination marketing space.

Advancing Industry Leadership

This acquisition expands market share for simpleview, which already led the industry in terms of total DMO clients and customers using its CRM system. With the acquisition, simpleview now works with more than 165 destination marketing organizations and is the only company to offer both CRM and CMS for DMOs. The acquisition also brings simpleview presence to notable clients like the State of Hawaii, Las Vegas, Dallas, Houston, Vancouver, BC and clients as far afield as Australia.

About simpleview

simpleview helps DMOs succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 70+ people in Tucson, Dallas, San Diego and Minneapolis and partners with 165+ DMOs in North America and beyond.

Media Contact:
Cara Frank
Director of Marketing & Communications, simpleview, inc.
520-575-1151 x143
cfrank@simpleviewinc.com

July 6, 2010, ORLANDO, Fla.; TUCSON, Ariz. - The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando/Orange County CVB) has selected Tucson-based simpleview, inc. to redesign its destination website VisitOrlando.com, which offers tools and information to visitors from around the world.

"We rely heavily on our website not only to attract visitors to Orlando, but also give them a better travel experience before, during and after their trip," said Gary Sain, president and CEO of the Orlando/Orange County CVB. "After a thorough RFP process, we believe that simpleview is clearly the best company to help us communicate our message, drive overnight visitation and deliver value to our visitors."

The new site will be built on the simpleview CMS platform, which is created around the distinct needs of destination marketing organizations, and will reflect consumer research conducted by the Orlando/Orange County CVB combined with insights drawn from simpleview's work with more than 140 U.S. and international destinations. The redesign began in May with intensive hands-on planning sessions that included project leaders and key players from both organizations.

"We're honored and excited to be working with one of the world's top leisure and meeting destinations and to play our part in serving the more than 45 million visitors that Orlando welcomes every year," said simpleview CEO Ryan George.

The new website for the Orlando/Orange County CVB is scheduled for launch in early 2011.

About the Orlando/Orange County CVB
The Orlando/Orange County CVB is the branding, sales and marketing organization responsible for positioning Orlando as the destination of choice for leisure and meetings business for the economic benefit of the Orlando region.

About simpleview

simpleview develops big-picture strategies for every aspect of a destination marketing organization (DMO), from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including powerful forecasting and reporting tools, dynamic websites, sites for the mobile web, search engine optimization, interactive marketing and the industry's most advanced CRM and CMS platforms. Founded in 1991, simpleview employs 60+ people in Tucson, San Diego and Minneapolis and partners with 140+ DMOs in North America.

MEDIA CONTACTS:
Brian Martin/Susan Lomax
Orlando/Orange County CVB
407-354-5586
media@orlandocvb.com 
 

Cara Scholke
simpleview, inc.
520-575-1151
cscholke@simpleviewinc.com
www.simpleviewinc.com