VISIT Milwaukee selects simpleview partner Meetingmax for group housing

simpleview website and CMS client VISIT Milwaukee has chosen our partner Meetingmax for its web-based group housing solution. simpleview teamed up with Meetingmax earlier in 2009 for the same reasons it was selected by VISIT Milwaukee: their product's user-friendliness, flexibility, web-based platform, customizability and solid functionality. See the full story on Hospitality Net: http://www.hospitalitynet.org/news/4044718.html

FOR IMMEDIATE RELEASE

New hires build destination marketing and sales expertise at simpleview

Former DMO national sales manager and sales/marketing consultant join business development team

TUCSON, Dec. 7 — Two new hires — Jodi Vander Ploeg and Richard White — bring a powerful mix of experience in destination marketing, creative development, sales consulting and hotel sales to the simpleview business development team in Tucson, Arizona.

Jodi Vander Ploeg
Before joining simpleview, Vander Ploeg served as national sales manager for Experience Columbus, where she had worked for six years in convention sales. Vander Ploeg also worked with the United States Peace Corps to promote regional ecotourism in Kokshetau, Kazakhstan. In addition to her association sales certification through and continued membership in the Professional Conference Managers Association (PCMA), Vander Ploeg completed training through the Destination Marketing Association Internationals Sales Academy and remains an active member of the Association of Meeting Professionals and the Society of Government Meeting Professionals.

Richard White
As a sales and marketing consultant, White played a key role in the launch of PR Store, which provides sales and marketing planning, creative and coordination to start-ups and small businesses.

Assisting with creative development for clients and in building strategic relations for the company itself, White helped PR Store grow from a single location to 40 franchise locations nationwide. His earlier experience in sales and marketing management for hotel properties earned White the "Sales Superstar" designation from Choice Hotels.

Building Core Expertise
"Experience and expertise are at the heart of the value we bring to DMOs," said simpleview president and chief marketing office Rich Reasons. "Jodi's and Richard's work in destination marketing, sales strategy and hospitality build that core expertise, but they also have other experiences -- knowing what it takes to work with non-profits or to launch a successful start-up, for example —that really round out the overall knowledge we can share with our clients.

About simpleview

From 2007 to 2009, simpleview (http://simpleviewinc.com) has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry’s most advanced CRM and CMS. In the 12 months leading up to Q4 2009, simpleview’s CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.

CONTACT:

Cara Scholke Director of Marketing, simpleview
(520) 575-1151 ext 143
cscholke@simpleviewinc.com
www.simpleviewinc.com

 

# # #

For Immediate Release

simpleview brings CRM 3.0 to two New Mexico DMOs

New accounts mark 36 states using simpleview solutions

TUCSON, December 4, 2009 — Through separate and independent competitive RFP processes, the destination marketing organizations (DMOs) for Albuquerque and Las Cruces, New Mexico, have selected simpleview CRM 3.0 to replace their existing customer relationship management systems. With the addition of the New Mexico destinations, clients in 36 U.S. states will employ simpleview products and services, ranging from strategic consulting to CRM, websites and content management system and interactive marketing services. The Albuquerque Convention & Visitors Bureau and Las Cruces Convention & Visitors Bureau announced their decisions in October. Both DMOs will adopt the full suite of simpleview CRM, including modules for:
 

• Meeting Sales
• Members/Partners
• Events & Marketing
• Consumer/Visitor Services
• Sports Sales
• Group Travel & Tourism
• Press & Public Relations
• Inventory Management
  

Both destinations will benefit from advances to the latest version of the system — simpleview CRM 3.0 — which includes animated dashboards and graphs, customizable displays, more powerful change-tracking, enhanced traces, global search and other new features. “The Albuquerque CVB has been working with multiple databases for years, and many of them have become antiquated for our needs," said Dale Lockett, President and CEO of the Albuquerque Convention & Visitors Bureau. "We’re very excited about the opportunity to integrate all our client information into one CRM with simpleview. This will help our staff in various divisions work more collaboratively and improve communication on activities throughout our organization.”

About simpleview

From 2007 to 2009, simpleview (http://simpleviewinc.com) has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry’s most advanced CRM and CMS. In the 12 months leading up to Q4 2009, simpleview’s CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.

CONTACT:

Cara Scholke Director of Marketing, simpleview
(520) 575-1151 ext 143
cscholke@simpleviewinc.com 
www.simpleviewinc.com

 

# # #

Jacksonville and Fort Lauderdale earn HSMAI Adrian Awards and more

TUCSON, December 4 — Partnering with the official destination marketing organizations (DMOs) for Jacksonville and Fort Lauderdale, simpleview is helping put Florida on the map in web marketing. The organizations recently picked up eight awards, including five honors in the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Competition, widely considered the most prestigious travel-marketing contest worldwide.

Jacksonville — http://www.visitjacksonville.com
Visit Jacksonville picked up five awards for its website (winner of a 2008 HSMAI Silver Award) and several interactive marketing initiatives planned and executed in partnership with simpleview and the Dalton Agency:
 

• HSMAI Silver Award for search engine marketing, delivering the prized #1 rank on Google and boosting the DMO's website traffic by 64%, more than twice the target increase
• HSMAI Silver Award for the "Escape Artist" email campaign, targeting the leisure travel drive market and driving a 200% increase in package sales
• HSMAI Bronze Award for the "Meet in Jacksonville" email campaign, targeting meeting planners
• HSMAI Bronze Award for the "Play Action Jax" an online game/contest promotion capitalizing on NFL fever
• International Academy of the Visual Arts (IAVA) W³ Silver Award in the Tourism category for its website (the W³ competition bills itself as "the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between)
  

Learn more about simpleview's interactive marketing for Jacksonville 

Fort Lauderdale — http://www.sunny.org
The Greater Fort Lauderdale Convention & Visitors Bureau garnered three awards for its website, designed by simpleview and Starmark and powered by simpleview CMS:

• HSMAI Bronze Award for across-the-board improvement in website engagement statistics and a 19% increase in organic traffic
• IAVA W³ Silver Award in the Tourism category
• IAVA Silver Davey Award (honoring creative triumphs of smaller firms, the "Davids" working alongside Goliaths with project budgets that match their size)
  

In 2008, the sunny.org website won the Hermes Creative Award (platinum) from the Association of Marketing and Communication Professionals and the IAVA Communicator Award of Excellence.

 Learn more about simpleview's interactive marketing for Fort Lauderdale

"We're very proud of the work that's come out of our collaboration with Jacksonville, Fort Lauderdale and the others behind these honors," said simpleview CEO Ryan George. "I think they speak to the power of great creative backed by sound strategy, but more than anything, they speak to the power of great partnerships."

About simpleview

From 2007 to 2009, simpleview (http://simpleviewinc.com) has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry’s most advanced CRM and CMS. In the 12 months leading up to Q4 2009, simpleview’s CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.

About HSMAI The Hospitality Sales & Marketing Association International (www.hsmai.org) provides the hospitality industry with knowledge, community, and recognition for outstanding leaders in sales, marketing, branding and professional development. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

About IAVA

The International Academy of the Visual Arts (www.iavisarts.org) is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. IAVA focuses on facilitating the exchange of new ideas, recognizing excellence in the visual arts, providing networking opportunities and educating its members on media and advertising.

Contact:

Cara Scholke, Director of Marketing simpleview, inc.
cscholke@simpleviewinc.com 
(520) 575-1151
www.simpleviewinc.com

 

# # #

 

Jacksonville and Fort Lauderdale earn HSMAI Adrian Awards and more

TUCSON December 3 — Partnering with the official destination marketing organizations (DMOs) for Jacksonville and Fort Lauderdale, simpleview is helping put Florida on the map in web marketing. The organizations recently picked up eight awards, including five honors in the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Competition, widely considered the most prestigious travel-marketing contest worldwide.

 

Jacksonville — http://www.visitjacksonville.com

Visit Jacksonville picked up five awards for its website (winner of a 2008 HSMAI Silver Award) and several interactive marketing initiatives planned and executed in partnership with simpleview and Dalton Agency:

-HSMAI Silver Award for search engine marketing, delivering the prized #1 rank on Googleand boosting the DMO's website traffic by 64%, more than twice the target increase

-HSMAI Silver Award for the "Escape Artist" email campaign, targeting the leisure travel drive market and driving a 200% increase in package sales; database profiling and consumer analysis provided by RUF Strategic Solutions

-HSMAI Bronze Award for the "Meet in Jacksonville" email campaign, targeting meeting planners

-HSMAI Bronze Award for the "Play Action Jax" an online game/contest promotion capitalizing on NFL fever

-International Academy of the Visual Arts (IAVA) W³ Silver Award in the Tourism category for its website (the W³ competition bills itself as "the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between)

 

Learn more about simpleview's interactive marketing for Jacksonville

http://blog.simpleviewinc.com/case-study-jacksonville-convention-visitors-bureau/

 

Fort Lauderdale — http://www.sunny.org

The Greater Fort Lauderdale Convention & Visitors Bureau garnered three awards for its website, designed by simpleview and Starmark and powered by simpleview CMS:

 

- HSMAI Bronze Award for across-the-board improvement in website engagement statistics and a 19% increase in organic traffic

- IAVA W³ Silver Award in the Tourism category

- IAVA Silver Davey Award (honoring creative triumphs of smaller firms, the "Davids" working alongside Goliaths with project budgets that match their size)

 

In 2008, the sunny.org website won the Hermes Creative Award (platinum) from the Association of Marketing and Communication Professionals and the IAVA Communicator Award of Excellence.

Learn more about simpleview's interactive marketing for Fort Lauderdale

http://blog.simpleviewinc.com/case-study-greater-ft-lauderdale-convention-visitors-bureau/

 

"We're very proud of the work that's come out of our collaboration with Jacksonville, Fort Lauderdale and the others behind these honors," said simpleview CEO Ryan George. "I think they speak to the power of great creative backed by sound strategy, but more than anything, they speak to the power of great partnerships."

About simpleview
From 2007 to 2009, simpleview (http://simpleviewinc.com) has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q4 2009, simpleview's CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.

About HSMAI

The Hospitality Sales & Marketing Association International (www.hsmai.org) provides the hospitality industry with knowledge, community, and recognition for outstanding leaders in sales, marketing, branding and professional development. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

 

About IAVA

The International Academy of the Visual Arts (http://www.iavisarts.org) is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. IAVA focuses on facilitating the exchange of new ideas, recognizing excellence in the visual arts, providing networking opportunities and educating its members on media and advertising.

 

 

 

Contact:

Cara Scholke, Director of Marketing

simpleview, inc.

cscholke@simpleviewinc.com

(520) 575-1151

www.simpleviewinc.com

Attachment: Client Awards FINAL1.pdf

For Immediate Release

simpleview launches four destination marketing websites

Announcing four new DMO websites powered by simpleview CMS: Mississippi Gulf Coast, Pocono Mountains, San Luis Obispo and Temecula Valley

TUCSON, December 1 — simpleview launched four new destination marketing websites in Q3 2009: Mississippi Gulf Coast, Pocono Mountains, San Luis Obispo County and Temecula Valley, all powered by the company's content management system, simpleview CMS. Some notable features of the new sites include advanced search tools for helping visitors find content in a snap, rich content, search engine optimization (SEO) and a robust Content Management System (CMS):

• Visitor-centric listings searches — website visitors can search lodging, dining, shopping and more by combinations of subcategory, area and/or keyword (Mississippi Gulf Coast)
• Insider Information — blogging covering everything from hunting and fishing to arts, networking and culinary delights demonstrates best practices for DMOs (Pocono Mountains)
• Search-optimized photos — simpleview's Video & Photo Tour application allows search engines to fully index photos by generating "hidden" HTML pages (San Luis Obispo)
• Friendlier tools for managing website banner ads — back-end site administration tools color-code potential ads by size, making it easy to match ads to suitable locations in page templates (Temecula)

Links to the new simpleview websites:

• Mississippi Gulf Coast: http://www.gulfcoast.org
• Pocono Mountains: http://www.800poconos.com
• San Luis Obispo: http://www.sanluisobispocounty.com
• Temecula: http://www.temeculacvb.com

About simpleview CMS Developed hand-in-hand with DMOs, simpleview CMS represents the most advanced content management system tailored to destination marketing. The system gives DMOs both world-class sites and the control and affordability of in-house maintenance with a user-friendly interface, WYSIWYG editing, built-in workflow and control over more than 30 website widgets, applications and extensions, including social media integrations, booking engines, banner advertising, event calendars, video and photo tours and more. About simpleview From 2007 to 2009, simpleview (http://simpleviewinc.com) has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. The company employs 60+ people in Tucson and San Diego, and since 1991 has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO, interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q4 2009, simpleview's CRM system drove $6.1 billion in economic impact for more than 85 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview will host its next annual CVB Summit—a training and education event for clients—at The Ritz-Carlton, Dove Mountain, April 25-28, 2010.

# # #

CONTACT: Cara Scholke Director of Marketing, simpleview (520) 575-1151 ext 143 cscholke@simpleviewinc.com http://www.simpleviewinc.com