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| CASE STUDY #1 - Greater Ft. Lauderdale Convention & Visitors Bureau |
Organization:
Greater Ft. Lauderdale Convention & Visitors Bureau
Objectives:
The Greater Ft. Lauderdale Convention and Visitors Bureau (GFLCVB) initially began their partnership with simpleview in 2001 looking to transition from an "electronic brochure website" to an interactive website that they could maintain and update in-house.
They also wanted a customer relationship management (CRM) solution to replace ACT!, preferably with tools that appealed more specifically to DMOs. And more recently, the Ft. Lauderdale bureau looked to simpleview's interactive marketing services team to insure their online marketing efforts were being maximized and accurately tracked.
The simpleview Choice and Solutions:
simpleview content management solutions (simpleview CMS) has transformed many "electronic brochure" websites into vibrant and dynamic online experiences. Its flexibility, scalability and overall ease-of-use allows users to update information, made it an ideal choice for GFLCVB. The fact that it was specifically designed for the DMO market with powerful bolt-on applications was another key consideration.
More importantly, as simpleview CMS is built around and seamlessly integrated with simpleview CRM, the choice was easy to make. With this powerful combination, the GFLCVB can now capture and intelligently organize information from a variety of sources, identify top prospects and business opportunities, effortlessly create reports and sales forecasts, and easily update the website with fresh content to accommodate tailored e-mail promotions and other marketing initiatives.
With all of this valuable data at their fingertips and the tremendous returns that interactive marketing campaigns can deliver, the GFLCVB turned to simpleview for their integrated marketing services (simpleview IMS). From strategic planning to creative services, campaign creation and execution, simpleview IMS will drive interested visitors to the GFLCVB website and destination. simpleview IMS also provides superior analytics to track key performance indicators linked to every online marketing campaign.
Results:
Since implementing simpleview's solutions, the GFLCVB has experienced tremendous spikes in productivity, accountability and cost savings. simpleview CMS has allowed their employees to easily make web changes on the fly, saving time and money while sparing them major headaches. simpleview CRM, integrated with the simpleview CMS, has given staff the ability to track all leads, use databases to implement marketing campaigns, monitor online marketing initiatives, and reclaim valuable time previously wasted on building custom reports.
| CASE STUDY #2 - Tampa Bay and Company |
Organization:
Objectives:
Tampa Bay and Company creates vibrant growth for the Tampa Bay area by promoting, developing and expanding a united visitor industry. Representing more than 700 businesses, they aim to elevate the area as a premier destination for conventions and visitors.
To highlight one of the most popular destinations on the Gulf Coast, Tampa Bay and Company wanted a web presence with visual brilliance and dynamic functionality. More importantly, they desired a website built on a technology platform that would allow easy content management so they could make changes and customize it easily and frequently. They also wanted a system that would allow them to power and maintain multiple websites
Furthermore, Tampa Bay and Company was looking for a better solution than their current database, which was difficult to manage and didn't produce usable data or allow the sales force direct access while on the road.
The simpleview Choice and Solutions:
After meeting with various solution providers, Tampa Bay and Company selected simpleview, not only for their prices and capabilities, but for their experience and knowledge of the destination marketing industry.
"Since day one, simpleview has understood what our bureau is looking for, not only from the sales side, but from partnerships and other areas of the CVB," says Steve Hayes, Executive Vice President of Tampa Bay and Company.
In order to meet Tampa Bay and Company's needs, simpleview recommended their Content Management Solutions (CMS) platform, which helps DMOs replace static or dated websites with ones that are dynamic, highly charged and fresh—capturing customer attention and showcasing the best a destination has to offer.
As their database is extremely important to their business model, Tampa Bay and Company needed to find a more robust and flexible solution. They chose simpleview Customer Relationship Management (CRM), which consolidates data and provides a single, secure web-based solution to enforce industry best practices and accelerate routine tasks across all departments within the organization.
Results:
After implementing and integrating both simpleview CMS and simpleview CRM, Tampa Bay and Company has experienced many positive results, from increased revenues and staff productivity to the reduction in organizational stress and frustration. They can update their site quickly, which pleases their partners, and they have a more collaborative relationship with their industry stakeholders as a result of delivering qualified business opportunities.
"The combination of the simpleview products helps us manage the process between our partners and our customers, which is invaluable," says Hayes. "simpleview gives us the ability to show the business activity we engage in with our partners and the business referrals from our various external customers."
| CASE STUDY #3 - Metropolitan Tucson Convention and Visitors Bureau |
Organization:
Tucson Convention and Visitors Bureau
Objectives:
The Metropolitan Tucson Convention and Visitors Bureau (MTCVB) had been using an antiquated system to manage leads and industry partner records. As a result, many business opportunities were lost or poorly managed. They set out to procure a reliable, easy-to-use sales management system to streamline their account and lead management processes as wells as their lead distribution and reporting procedures. During their research and discovery, the bureau realized their database management challenges and limitations were bogging down every department and staff member within the organization.
Additionally, the Metropolitan Tucson CVB was interested in a system that would seamlessly integrate with their website to eliminate the redundancy of tasks related to maintaining industry partner records in multiple databases.
The simpleview Choice and Solutions:
simpleview Customer Relationship Management (CRM) was a natural choice to meet the Tucson CVB's sales lead struggles. Not only does the system transform valuable data into actionable information and opportunity for their industry partners, it helps DMOs to manage the sales process efficiently from start to finish. simpleview CRM's inherent reporting functionalities allow DMOs to track economic impact in real time.
In order to manage their website content quickly and easily, MTCVB also chose to use simpleview Content Management Solutions (CMS). They found simpleview CMS required very little training and within a few hours, staff members easily mastered the system and started to interact with the website in a more powerful way.
So what was the final factor in the simpleview choice?
"When we started looking for solutions to meet our needs, we were looking for a partner that not only had a great product, but someone that we could trust," says the MTCVB Vice President of Sales and Marketing Rick Vaughan. "It is important to have that trust so that if something goes wrong or you need service, they are there quickly to consult with you. simpleview is very reliable and knows the industry extremely well, which is invaluable."
Results:
Since the implementation of simpleview CRM, MTCVB's leads, sales, website administration and overall organizational efficiency has been standardized, optimized and streamlined. With simpleview CMS powering their website, the staff and the organization are thinking more strategically and have the powerful tools they need to execute their plans. As a result, visitors are spending more time on the website and engaging the destination in a more meaningful way.
"simpleview CRM and CMS have been nothing short of spectacular," says Vaughan. "We are maximizing all leads, and we are now able to follow them through the pipeline efficiently. Even better, we are able to pull reports quickly so we can manage and assess progress and show our value and results."
| CASE STUDY #4 - Jacksonville & the Beaches Convention & Visitors Bureau |
Organization:
Objectives:
Visit Jacksonville is the
official destination marketing organization for the Jacksonville, Florida
area.Its mission is to create visitor demand, measurable economic growth for their business partners, and increase quality of life for the Jacksonville community.
While seeking professional website design and content management services, Visit Jacksonville was interested in finding a progressive company that could capture market share of qualified prospects using the Internet to research destination information.Specifically, they were looking for a provider that understood online destination marketing and how to reach potential visitors with interactive programs that were memorable and creative.
The simpleview Choice and Solutions:
simpleview was the ideal choice for Visit Jacksonville to capture leads and better leverage their online presence because simpleview offered DMO-specific expertise and an integrated CMS (Content Mangament Solutions), CRM (Customer Relationship Management), and IMS (Interactive Marketing Services) platform.
Furthermore, simpleview was a proven commodity when it came to creating distinctive and popular interactive marketing promotions in the DMO industry including:
Scottsdale CVB's "Fantasy 18" which lets users play 18 of Scottsdale's most popular golf holes online
Long Beach CVB's "Murder on the Queen Mary," an online interactive murder mystery game
Greater Louisville CVB's Kentucky Derby promotion pitting the last 100 Kentucky Derby winners against each other in a series of virtual horse races
Results:
In keeping with their innovative and effective marketing and promotions, simpleview created and launched the hugely successful Jax Libs campaign. Jax Libs is an interactive word game that is a Jacksonville spin-off of the popular Mad Libs game. Jacksonville's Jax Libs included destination-specific themes like "A Day at the Beach" and "Relaxing by the Ocean." Visitjacksonville.com visitors submit their contact information, play the game, and they are automatically entered to win a trip to Jacksonville. The Summer promotion has been tremendously successful, generating more than 40 percent of the site's total traffic during the campaign months.
However, it is not just the simpleview products that are integral to their success. "You can have great products," says Mya Carter, Visit Jacksonville's Director of Product Development & Research, "but you have to have a team you can call on, rely on and use as your partners. simpleview really became our marketing partner versus just selling us different gadgets and products."